The International Indian Film Academy awards have just begun on June 3rd 2010 in Sri Lanka. Many top stars including its ambassador Amitabh Bachchan did not make it to the event following protests from the Tamil film fraternity.
Shah Rukh Khan, Aamir Khan, Abhishek Bachchan and Aishwarya Rai Bachchan had cited prior commitments and evaded the IIFA.
There were reports that Genelia flew down to Sri Lanka to take part in the event, defying the warnings issued by the Tamil film industry. Director Jayam Raja was contacted to find out his stand on casting Genelia in his upcoming film Velayudham, and he clarified that the actress is in her Mumbai residence and the reports are false.
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