I’m sure some of you have read about the “Q scores” which found that LeBron James is almost considered as unlikable as Kobe Bryant. If you thought that was surprising, the top 10 list of “likable” sports personalities is even more intriguing with retired NBA legend Michael Jordan ranking No. 1.
Q scores essentially measure “likability”according to the American public through extensive data surveys and research. There were 1,800 men and women of various racial backgrounds, broken down into percentages consistent with the latest census, who ranked 198 sports personalities from most liked to least liked earlier this year.
These surveys are updated every March and September and available for purchase. Advertising agencies, public relations firms, television stations, etc can spend thousands of dollars for the data.
After a little arm-twisting, I was able to get the top 10 likable and unlikable sports personalities for free.
Q scores essentially measure “likability”according to the American public through extensive data surveys and research. There were 1,800 men and women of various racial backgrounds, broken down into percentages consistent with the latest census, who ranked 198 sports personalities from most liked to least liked earlier this year.
These surveys are updated every March and September and available for purchase. Advertising agencies, public relations firms, television stations, etc can spend thousands of dollars for the data.
After a little arm-twisting, I was able to get the top 10 likable and unlikable sports personalities for free.
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