GOOGLE CHINA ISSUE -RECENT UPDATES:

BEIJING - In the days leading up to Google's move to end its censorship activities in China, Tencent received major press predicting that, outside Baidu, it had the best position to snatch Google.cn's market share, but Sohu has come out of the shadows and voiced its strategy to do the same.

According to local reports, Sohu’s chairman, Charles Zhang, has released a three-pronged strategy for the company’s Sogou search engine to gain ground in China. The strategy includes working with Google’s partners to offer search terms for lower minimums, improving its searches and products and approaching Google China employees to poach talent.

The reports note that Sohu will also launch a marketing and advertising initiative to bolster its search brand.

Following Google’s announcement, analysts have predicted that Baidu will be the main player to benefit from Google’s absence in the market as it claims the highest market share in China. However, Tencent was also pegged to gain ground, although the company hasn’t released whether it will change its strategy to widen its user base.


AVAILABLE GOOGLE SERVICES IN CHINA: