The ability to read e-mail that is received in realtime, anywhere, has made the BlackBerry devices infamously addictive, earning them the nickname "CrackBerry". Use of the term CrackBerry became so wide spread that in November 2006 Webster's dictionary named "crackberry" the "New Word of the Year".
Within the company, various model families are named after subatomic particles; names used include Tachyon (BlackBerry 5810), Tachyon 2 (BlackBerry 6700), Electron, Proton, Baryon, Quark (BlackBerry 7200) and Charm.
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